Through this action will be produced the diverse elements for communication and dissemination of the actions and results of the project, improving knowledge about the lesser kestrel across the parties involved. The resulting products of this action will carry the LIFE logo and the logo of the Natura 2000 network and will be distributed and used in all the actions E, on awareness raising and dissemination of the project.
A corporate image will be designed that serves to visually identify the project and its actions for interested parties, which will be developed in two differentiated blocks:
- Corporate image and identity manual: Creation of the logo that will identify the project. As well as its description and the correct protocol for its use, other elements that will comprise the corporate image will be developed.
- Corporate image of the tourist product (action E10), based on the identifying logo of the project.
The objective public of the LIFE project is very diverse and from very different contexts (environment, tourism, rural population) and therefore it is essential that the project has an image that is immediately recognisable in the local context, communication media, social networks, internet etc. This image will need to be identified with a quality product associated with the project and all its partners.
The development of the website for the project as an efficient means of communication and exchange of information, that will offer up to date information which is sustained over time, even once the project has finished. The objectives are the immediate positioning of the project in the global network, the transmission, to both the general as well as specialised public, of the interests, objectives and successes, and providing an optimal working area for its partners.
The problems facing the lesser kestrel in the urban SPAs are similar in other parts of its range, so that the website can become an international reference point of the actions to undertake for the conservation of the species and of the main tools to ensure replication and continuity of the LIFE project. For this reason, special attention will be made on the design of the zone for downloading files from the web to facilitate their use by users.
Each of the urban SPAs in Extremadura will have an independent space which will hold the most relevant information, the development of the actions and a open forum for consultation.
All the web sites of the partners of the projects and of the town halls of the urban SPAs will have a link to the project website.
Visibility of the LIFE project in the social networks
It is planned to send the information produced by the project to the website and the social networks, with the objective of establishing a communication between the partners of the project and the public, showing the progress in the development of the project. This will mean constant effort in updating information and participation in the social networks throughout the lifetime of the project. The work planned is the following:
- Subscribing onto social networks
- Management of social networks
- Publication of on-line newsletter.
- Updating project webpage.
The rise of social media makes the presence of a community manager in all projects of short to medium term essential. Updating the webpage of the project, both obligatory and vital, provides positive repercussions in that these updates can be communicated in the social networks, reaching a greater number of users. On the other hand, the speed at which information moves and is updated in the social networks is a handicap that must be addressed, which needs to be handled in a very proactive way to activate the virtual community of the project, to keep it alive and to obtain the desired results.
Information Panels – a roaming exhibition.
Promotional roll-up panels will be designed and produced for events and national and international fairs (action E10). Furthermore, a roaming exhibition with roll-up panels with information about lesser kestrels and the LIFE project, the relevance of the urban SPAs for their conservation and their potential as a tourist resource, will visit the different municipalities of Extremadura during the lifetime of the project.
External information boards will be installed in each of the 19 urban SPAs, which will briefly describe the lesser kestrel and what the project consists of, underlining the importance of each SPA for the conservation of the species and for the Natura 2000 network. The contents will be accompanied with images of lesser kestrels to facilitate their identification by the general public, and of the actions of the project. Reference will be made of the project web page, where people will be able to obtain more detailed information.
They will be installed in strategic places in the urban SPAs, visible and easily accessible for the public, respecting always the criteria for the conservation of the historic and architectural heritage set out by the General Directorate of Libraries, Museums and Cultural Heritage.
All the panels will carry in a highly visible place the logos of LIFE, the Natura 2000 network and that of the project.
The ultimate objective in the development of the LIFE projects is the exchange and communication of the results obtained, in a form that can be used by other institutions, associations, groups or private entities that face the same environmental problems or concerns. For that, there will be the publication of a informative report of the project that is prepared as a tool to enable a general and brief vision of the project and its results.
It will be a document of about 12 pages in both hard and soft copy, available on the web page of the project and sent massively via email to interested parties.
Responsible for Implementation: Directorate General of the Environment and laruinagráfica.