The main objective of this action is first to disseminate technical explanations on how to carry out restoration work and installation of nest boxes in buildings in the urban SPAs in ways that are appropriate and respectful to the species, and secondly to contribute to the general visibility of the project and facilitate a better understanding about the lesser kestrel in the local population and visitors to the area. The work will be carried out as follows:
- Video “Management of buildings with lesser kestrel colonies" (with English subtitles): the lesser kestrel in buildings in urban SPAs, when and what work can be undertaken, improvement of scaffolding holes, installation of nest boxes below tiles, external nest boxes and on posts, and information about the Management Plans of the urban SPAs which make up the LIFE project ZEPAURBAN.
- It will be aimed mainly at building companies involved in construction and restoration, and two tutorial versions of shorter length on the installation of nest boxes under roofs and on improving scaffolding holes will be produced.
- Three short videos, subtitled in English, related to the experiences of the tourist product created around lesser kestrels (action E9), for promotional purposes, that will collate moments and the experiences of different types of visitor watching lesser kestrels and other activities related to the tourist product, explaining also the characteristics of the species and the actions undertaken in the framework of the LIFE project.
First, the team will go to each of the previously selected localities where activities are being undertaken to carry out the filming required. Secondly, they will go to the five sites where tourist activities linked to lesser kestrel have bene developed to record these.
Given the needs of the project, each work will have a different timing. With the technical video, the work will be done in the first three quarters of 2017. With the tourist product from the second quarter of 2018 until the end of the first quarter of 2019, coinciding with the phase of promotion and commercialisation of this product by the General Directorate of Tourism.
Given the high production cost of audiovisual materials it is preferred to select a reduced format which is still sufficient to provide the information on the importance of the species and its characteristics, and on the development of the LIFE project. Furthermore, the promotional standards of this type of production are usually thus, given that the concepts contained need to be easily assimilated by the viewer.
In the case of the video “Management of buildings with lesser kestrel colonies", given its characteristics and purpose, a longer format is required, but the production costs will fall significantly as the filming can take place during the planned work of the project, which also justifies the timing of the production, subject to the specific activities planned in the project. Audiovisual material is an essential tool to promote the project. It will be placed on the website of the project for access, as well as on on-line platforms for public use, social media and mass media, to ensure complex information can be made available in an easy and intuitive form for the recipient.
In the case of the video “Management of buildings with lesser kestrel colonies", it will form part of a tutorial that will ensure the correct installation of these elements by the users, using training workshops for construction companies (action E1), increasing awareness as well amongst other building companies in the municipalities where the urban SPAs in the project lie (action E11), this contributing significantly to the success of the measures in place for the conservation of the lesser kestrel and the replication of these. Furthermore, the production of tutorial videos will facilitate its dissemination through social media (action E4) and, equally, the promotional videos used as spots will be decisive in the promotion of the tourist product based on the lesser kestrel (action E10).
Responsible for implementation: laruinagrafica, General Directorate of the Environment, General Directorate of Libraries, Museum and Cultural Heritage and General Directorate of Tourism.